NIKE - TO THE STARS
ENERGY DRINK PACKAGING DESIGN CONCEPT
Graphic design concept project / Nike.
Creation of a new Nike tag line : To The Stars.
Poster and T-shirt.
© Delatour Design Paris / © Nike (logo only).
Art direction, graphic design
Self promotion concept
CONCEPT GRAPHIQUE / ENERGY DRINK
Space energy drink packaging design for Nike
Covid-19 times, are « try out » times.
For all small studios, and maybe bigger ones, it’s a time to rethink strategy, develop some new prospects, experiment, review the portfolio and take as much as possible advantage of this peculiar situation.
But it’s also a time to have fun ! Let’s be realistic, when is the last time we actually could take time to developp something on our own again ?
At Delatour Design Paris, branding, packagin & product design studio, we chose a brand we liked, a brand with history, a brand that means something to a lot of People, NIKE. We tryed to think of how to push it forward and make people relate to it even more in those specific times of quarantine.
We decided to make a Nike Energy drink, but we wanted to give a new dimension to the famous logan « just do it », a dimension that would go over the physical expression and sens of achievement of the famous motto, for all those who could not get out of home to play football or any other physical activity they loved so much.
Of course, Nike will always be « just do it », but what if the dot became a coma, and we added a little extra to it ? In the time of space exploration, mankind tries to go beyond, beyond his actual knowledge, beyond his natural habitat, beyond his basic needs and goals, beyond his physical boundaries.
Nike, To The Stars.
Jimmy Delatour, founder of Delatour Design studio.