LADUREE EIFFEL TOWER SNOWGLOBE & PACKAGING
Packaging design and snowglobe. A packaging specially thought and concieved with inside mirrors to display each and every side of the snowglobe. © Delatour Design Paris / Ladurée. Royal River Edition.
Art direction, pack design, product design, manufacturing follow up
A custom made packaging for Laduree
How to display in its box an item that requires light and movement to be magnificent ?
At Delatour Design Paris studio we like this kind of challenges.
The Laduree Eiffel tower yummy snowglobe required not only a transportation packaging, but one that would serve as a gift box and a display case as well.
With pastries, macarons, and little charms ardorning her in her oblong glass cage, the famous french lady feels at easy in her reflecting luxurious case.
Hot gold foil illustrations on the inside of two opening pannels, welcoming your eyes to set on the centered jewell.
Then, add two mirors placed inside the matt laminated box, unveiling each of the lady's sides and decorum.
Perfect it with a gold stamped Laduree blason cap, topped with a purple silk ribbon securing her.
I am sure that now, whenever you will have finished to shake her gently to admire her snowy white coat, our french lady will be happy to rest in her pastel green adored boudoir.
Jimmy Delatour, founder of Delatour Design studio.